Check out the fastest thing on the the dial! Using a unique protocol, PMR spins out more music than any other station. Your station can now spin through 50% more music every hour, while still keeping your current load of advertising.

And the best thing is that once you sign up, you'll block your competition from using this same technique in your market ! A first !
What would you do with 6 extra songs EVERY HOUR ?
There's so many ways to use PMR to knock out your competition. Playing more music each hour, every hour, requires a larger library - but it also gives you previously unknown flexibility. You might want to go deeper into you recurrents, you might also want to lead the way and break more new music every week - keeping your station up to date with what they're downloading. You no longer have to worry about sharing with other stations on adjacent formats. Take the best of those formats and broaden your appeal by weaving them into yours - while still maintaining your base - and still keep the core of your format.

What the industry is saying:

LARRY ROSIN : The Infinite Dial

I have made this point for years, and no one ever has taken it seriously. Now, with radio struggling, and the record industry struggling just the same, I'm going to try it again. If we want to help music radio -- stations should shorten the songs. If we want to help the music industry -- music companies will help radio stations by sending them shorter versions of songs.

I'm sure many reading this are saying "Huh"? And I know of course that this alone can't solve all our problems. But think about it. Over the last forty years, the average length of pop songs (or country songs, or most rock songs etc.) has grown from a tight two minutes to an ungainly four. This has effectively cut in half the number of songs played per hour.

Actually, it's worse than that of course, because spot loads have grown over the years too. So what is the net effect? Vastly fewer songs are played. Radio stations get killed for not having enough variety. Music companies can successfully promote fewer songs, and the pool of what can become a hit is shallower.

Way fewer novelty songs are played, because there is simply no room for them, thus radio is less fun. Four minute songs have created a vicious cycle where fewer, safer songs are played more and more because they are the only ones that can rise to the top. Having risen, they just keep playing as recurrents and gold.

Music companies should think of what they send radio stations as 'trailers' for the full song that appears on CDs or as downloads. "Want to hear the whole, long version? Go to..."

Radio stations should be thrilled. Shorter songs means they can play more songs, have more variety, please everyone. Stations should cut their older songs down in length at the same time....we need this to happen.

And frankly, how many times do we need to hear John Meyer sing "Say What You Need To Say" in one song? The version played by radio has this lyric FORTY times. Could we live with twenty? So Radio and Record industries...what do you think? Anyone with me for this radical approach?


Twitter Age A.D.D. and what it means for Radio - MARK RAMSEY

Several years ago a broadcaster approached me with an idea that was, quite possibly, ahead of it's time. He had a Top 40 format, but unlike regular old Top 40, every song was edited to last no longer than 2.5 minutes or so. The pace of this format was incredible, as you might imagine, and it really wasn't obvious that the songs were being trimmed. In fact, it sounded pretty good. Fas forward to 2009, and the age of Twitter, where 140 characters speak volumes. What impact, if any, should our tweet-paced age have on radio, both over-the-air and in its digital forms?

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