WHAT IS A PROTOCOL ?

Where we think of 'Top 40' as a format, it was actually a groundbreaking protocol borne of Todd Storz' observations of music fans in Omaha. KOWH was the first station to play a group of record in rotations based on their popularity. The 'Top 40' protocol was first used for pop music, so the name stuck. But the top 40 protocol is also used by country stations, R&B, oldies, hot hits, and many other formats.

Similarly, Radio SASS is a protocol, a method of handling music on a broadcast station. It is not specific to a format, and is quite flexible to handle any mix that's tossed into the hopper.

The one thing that is different is the pace of the station. Cycling through 30+ songs and hour, and 720 tunes a day, SASS does require a much larger station library. This allows broadcasters to develop hybrid formats, or deep libraries that they otherwise would never be able to exploit.

The SASS protocol offers up a distinct competitive advantage: NOBODY can play more music, period.

It changes the rules of the game substantially, and offers participants a unique market position that can't be challenged by sound-alikes.